Y.O.U Underwear makes stylish, organic cotton underwear for men and women. They use super soft, 100% Fairtrade and GOTS certified organic cotton that is breathable and kind to your skin, as well as being better for the planet and the people who make it.
Y.O.U is committed to supporting body positivity, using friends and family as models and never airbrushing any images. They've even hidden inspiring messages inside their underwear to bring confidence to the wearer.
Y.O.U stands for Your Own Underwear, as they believe everyone deserves exactly that. They have a ‘buy one, give two’ promise with the charity Smalls for All, meaning that for every item sold the company donates two pairs of underwear to communities in Africa and the UK.