Born in the heart of rural Oxfordshire, POP was founded by Childrenswear Buyer Carly and Designer Sophie, with a mission to curate beautiful, quality 'Kids Stuff Grown Ups Love Too!'

They opened their first bricks and mortar shop in May 2019, showcasing the very best, hard to find toys, gifts and books from the UK's most exciting independent brands and small businesses.

They are constantly evolving their range with unique products you and your POPettes will love forever.