Not Just A Princess is about raising awareness that girls can aspire to non-traditional careers and ambitions. They are smashing gender stereotypes one t-shirt at a time.
To achieve their mission to smash career stereotypes they do two things:
1. Source and share real women's career stories
2. Create aspirational organic t-shirts for girls which directly challenge the usual messages they hear
Doing No.2 funds their ability to do No.1, and directly supports the work of charity partner Inspiring Girls International.