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Not Just a Princess

Not Just A Princess is about raising awareness that girls can aspire to non-traditional careers and ambitions. They are smashing gender stereotypes one t-shirt at a time.

To achieve their mission to smash career stereotypes they do two things:

1. Source and share real women's career stories

2. Create aspirational organic t-shirts for girls which directly challenge the usual messages they hear

Doing No.2 funds their ability to do No.1, and directly supports the work of charity partner Inspiring Girls International.