Jen lives in Oxfordshire with her husband Ed, daughter Rosie and dog Leo (and another baby on the way - due Feb 2020!).
She started Not Just a Princess after being disappointed at the range of clothing available for girls and how the messaging limited their beliefs about themselves and what they could be as they grow up. As a business psychologist by background Jen noticed the link between confidence levels in both male and female adult leaders and the messages society gives kids about who and what they can be.
To achieve our mission to smash career stereotypes Not Just a Princess does two things:
Source and share real women's career stories
Create aspirational organic t-shirts for girls which directly challenge the usual messages they hear
The latter funds their ability to do the former, and directly supports the work of their charity partner Inspiring Girls International.